Immaculate Conception - The New EPT Commercial

It's been a while since my last post. The gaps between posts occurs when I've been busy at work, busy at home, and generally lazy in between.

Anyhow, the commercial spawning this latest post started appearing on my television about 3 weeks ago. It's an EPT commercial. EPT is one of those at-home pregnancy tests. Now, I haven't seen many at-home pregnancy test commercials lately on the tube, or maybe I've unconciously blocked them out when they do appear.

But the latest EPT commercial caught my eye. Why? The complete absence of a male in the spot. Not a one. The entire spot focuses on a businesswoman. She riding a commuter train home, arrives home in her semi-post-modern home in "Spring Valley", takes her pregnancy test, sees the result, and relaxes on her sofa.

It's interesting that Pfizer and the ad agency have embraced the reality of the new family, the reality of the unmarried single mother. This new reality has been going on for years and generally more accepted in the last decade. Pfizer and/or the ad agency has hit a gold mine by striking a chord with the unmarried career single mother-to-be's, or not-to-be's. You see, the commerical didn't actually show if the woman was pregnant or not, just that she was mildly smiling after seeing the result of the test. Chalk up another one for the ad... it doesn't judge you since you can't see the result.