Thursday, February 22, 2007

TV Ad disclaimers

One of the more amusing (or asinine) disclaimers on television right now is for the Ford Edge, a crossover vehicle. The commercial depicts the Edge driving on the edge of hi-rise rooftops on two wheels, with the rest of the vehicle floating in the air. Not the best of commercials, but it has a somewhat catchy tune.

In the middle of all this MTV-inspired video, oops commercial, pops up this disclaimer on the bottom:


"Yes, this is a fantasy. Vehicles can't really drive on buildings."

Ok, seriously??!?! Has our litigious society reduced advertisers to covering their butts with such obvious disclaimers? If someone does try to drive on the edge of a building and dies, then a Darwin award should be handed out.

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